World of Warcraft to return to China

Tue, 09 Apr 2024 21:46:07 GMT
BBC News - Technology

China's NetEase and games publisher Activision Blizzard end their feud which had angered fans

Popular games such as World of Warcraft will be back in China this summer, according to Chinese video games giant NetEase.

Last year, NetEase and game developer Activision Blizzard ended their 14-year partnership due to disagreement over intellectual property control.

All games require a local publisher and licences from the Chinese government to operate there.

The tension eased after Microsoft acquired Activision Blizzard for $69bn in October last year which was the gaming industry's biggest ever deal.

"We are immensely grateful for the passion the Chinese community has shown for Blizzard games throughout the years," Johanna Faries, president of Blizzard Entertainment, said in a statement.

China is the world's biggest online gaming market, with its domestic revenue rising 13% to 303 billion yuan at the end of last year.

NetEase is the country's second-largest video games company by revenue after Tencent.

"Returning Blizzard's legendary games to players in China while exploring ways to bring more new titles to Xbox demonstrates our commitment to bringing more games to more players around the world," said Phil Spencer, CEO of Microsoft Gaming.

Beijing first moved against the gaming sector in 2021, ruling that online gamers under the age of 18 would only be allowed to play for an hour on Fridays, weekends and holidays.

Late last year, the authorities announced further restrictions to limit in-game purchases but China seems to have backtracked on strict rules to combat what the regulator deemed "Obsessive" gaming.

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